Madison Heights · Buy · Sell · Trade
Gold is money. Everything else is credit.
— J.P. Morgan
Gold, silver, platinum and palladium — tested in front of you, priced off the live market, paid before you leave. The counter Metro Detroit uses to hold real money, sell inherited gold and coins, and hunt the strange stuff.
Walk-ins welcome · Mon–Fri 9 am – 5 pm · Sat 10 am – 3 pm · Closed Sun
What happens here
Buy, sell, or trade.
Working with gold and silver should feel straightforward. Every item is tested carefully, explained clearly, and priced on current market conditions — so you always know what you have, and what it is worth today.
Buying from the case
Carded Swiss bullion, fine silver, graded coins and the licensed collectible silver collectors drive in for. What is in the case is priced and ready to leave with.
Bars, coins & IRA metalSelling across the counter
Bring one ring or a whole collection. Each piece is tested and weighed while you watch, the purity is explained, and the offer comes off the day's market — no hidden deductions.
Estates, coins & scrapTrading it for what you want
The exchange counter connects the two sides: metal you do not want becomes metal you do. Both sides are priced at fair market with the math shown.
How a trade worksWhat gold is
Money that can't be printed.
Everyone who buys from the case is doing the same thing for their own reasons: keeping some of what they have in a form nobody can issue more of, that is nobody's promise, and that sells anywhere at a price the whole world agrees on.
It can't be printed.
Nobody can issue more of it — supply grows only as fast as it is mined.
It holds its purchasing power.
Historically it has kept its buying power while paper currencies lost theirs.
It's nobody's promise.
Nobody's liability — no issuer to default, no account to freeze.
It outlasts the paperwork.
A physical asset that passes hand to hand across generations.
It sells anywhere, at a known price.
Priced on a world market to the minute, and this counter buys it back the same way.
It's held in person.
Bought across a counter, carried out in hand — no platform, no shipping.
Prices move, in both directions, and nothing here is investment advice. This is what the counter deals in and why people hold it — whether to hold any of it is your call.
The full case for holding it
Buy · Sell · Trade — Madison Heights
The odd stuff
Not your grandfather's coin case.
Half the case is what you would expect from a bullion counter: carded Swiss gold, fine silver, graded coins. The other half is why collectors drive in — licensed Tetris and Galaga silver, a gilded C-3PO, and whatever walked in the door this week.
That mix is the trade-in engine. Bring metal, leave with something you actually want, with both sides priced at fair market.
The counter's reputation
Five stars, 326 times over.
I had an excellent experience selling my gold here! The gentleman who helped me I think he may have been the owner was incredibly kind, honest, and professional. He took the time to explain everything, answered all of my questions, and made me feel comfortable throughout the entire process. I never felt pressured, and the whole experience was quick and straightforward. If you’re looking for a trustworthy place to sell your gold, I highly recommend this business. I will definitely be coming back!
My boy Lawrence hooks it up everytime!! Best prices in time and knows the business!!! Very knowledgeable and teaches me shit.
The products are beautiful and come in an incredibly wide variety of designs. The seller is very enthusiastic and friendly — 5 stars!
Stopped @ Bullion Reserve again today for the 3rd time this month. Lawrence took care of me yet again with a great price on a vintage silver bar that I've been looking for. 🙌🏼 The in-house vintage & modern silver selection along with the friendly service keeps me coming back for more. Nice to have this family run gem in our community!
Picked up some gold and silver. Very friendly and knowledgeable people! Great selection and fair prices! Thank you guys again! Will be back very soon!
The newest 5 of 326 Google reviews, from Google Maps. Read them all on Google
Find us
On 11 Mile, minutes off I-75.
Just east of John R, a mile from the I-75 exit, parking at the door. Serving Madison Heights, Troy, Warren, Sterling Heights and the rest of Metro Detroit — driving in with a collection? Call ahead and we will be ready for you.
Hours
- Mon – Fri
- 9:00 am – 5:00 pm
- Sat
- 10:00 am – 3:00 pm
- Sun
- Closed
Driving in from further out? The drive from each town, and what people from there come in for.
Free evaluation
Know what it's worth before you sell it anywhere.
Or call (248) 247-9240 · 337 E 11 Mile Rd, Madison Heights