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Madison Heights · Buy · Sell · Trade

Gold is money. Everything else is credit.

— J.P. Morgan

Gold, silver, platinum and palladium — tested in front of you, priced off the live market, paid before you leave. The counter Metro Detroit uses to hold real money, sell inherited gold and coins, and hunt the strange stuff.

Walk-ins welcome · Mon–Fri 9 am – 5 pm · Sat 10 am – 3:30 pm · Closed Sun

Call (248) 247-9240
BuyBullion, coins & select jewelry, priced off the live spot.What's in the case today
SellTested in front of you. No hidden deductions.
TradeJewelry for bullion, coins for bars, metal for metal.

What gold is

Money that can't be printed.

Everyone who buys from the case is doing the same thing for their own reasons: keeping some of what they have in a form nobody can issue more of, that is nobody's promise, and that sells anywhere at a price the whole world agrees on.

It can't be printed.

Nobody can issue more of it — supply grows only as fast as it is mined.

It holds its purchasing power.

Historically it has kept its buying power while paper currencies lost theirs.

It's nobody's promise.

Nobody's liability — no issuer to default, no account to freeze.

It outlasts the paperwork.

A physical asset that passes hand to hand across generations.

It sells anywhere, at a known price.

Priced on a world market to the minute, and this counter buys it back the same way.

It's held in person.

Bought across a counter, carried out in hand — no platform, no shipping.

Prices move, in both directions, and nothing here is investment advice. This is what the counter deals in and why people hold it — whether to hold any of it is your call.

The full case for holding it
Bullion Reserve medallion

Buy · Sell · Trade — Madison Heights

The odd stuff

Not your grandfather's coin case.

Half the case is what you would expect from a bullion counter: carded Swiss gold, fine silver, graded coins. The other half is why collectors drive in — licensed Tetris and Galaga silver, a gilded C-3PO, and whatever walked in the door this week.

That mix is the trade-in engine. Bring metal, leave with something you actually want, with both sides priced at fair market.

Licensed Galaga 40th-anniversary silver
Licensed Galaga 40th-anniversary silver
A gilded C-3PO, one ounce of silver
A gilded C-3PO, one ounce of silver

The counter's reputation

Five stars, 357 times over.

5.0
357 Google reviews
5 out of 5 stars
Great experience with Lawrence! He is knowledgeable, professional. He took time to answer my questions , explain different options. The process was straightforward, the pricing was fair, and I felt very comfortable with my purchase. Highly recommend his bullion and gold shop!
5 out of 5 stars
I can't say enough good things about this place! Lawrence is very kind and very very knowledgeable. He has answered every one of my questions without hesitation. Incredibly Fair. I am a return customer and I have suggested this store to all my friends and family. They have had the exact same experience. 10 out of 10 every time!
5 out of 5 stars
I had an excellent experience selling my gold here! The gentleman who helped me I think he may have been the owner was incredibly kind, honest, and professional. He took the time to explain everything, answered all of my questions, and made me feel comfortable throughout the entire process. I never felt pressured, and the whole experience was quick and straightforward. If you’re looking for a trustworthy place to sell your gold, I highly recommend this business. I will definitely be coming back!
Google avatar of Quan Hoang
Quan Hoang
5 months ago · on Google Maps
5 out of 5 stars
The products are beautiful and come in an incredibly wide variety of designs. The seller is very enthusiastic and friendly — 5 stars!
5 out of 5 stars
Extremely knowledgeable, fair and kind. I honestly had the best experience selling my gold here. This was an easy 5 star review!!

The newest 5 of 357 Google reviews, from Google Maps. Read them all on Google

Find us

On 11 Mile, minutes off I-75.

Just east of John R, a mile from the I-75 exit, parking at the door. Serving Madison Heights, Troy, Warren, Sterling Heights and Detroit — and the rest of Metro Detroit. Driving in with a collection? Call ahead and we will be ready for you.

Visit

337 E 11 Mile Rd
Madison Heights, MI 48071

(248) 247-9240

Hours

Mon – Fri
9:00 am – 5:00 pm
Sat
10:00 am – 3:30 pm
Sun
Closed

Driving in from further out? The drive from each town, and what people from there come in for.

Free evaluation

Know what it's worth before you sell it anywhere.

Or call (248) 247-9240 · 337 E 11 Mile Rd, Madison Heights